Do you want to know the fastest way to get people to know, like and trust you?

Obviously, you know that people buy from those that they know, like and trust.

So, if you want to improve your sales, you’ve got to get more people to know, like and trust you.

The best way to do this is to share your story.

A lot of people will have an “About Me” page on their website, but it’s kinda stale.
It might only be a couple of paragraphs and is super formal.

What you want to consider doing is developing your story.

What do I mean?

You don’t want to have just your professional background. Talk about your hobbies, what you love to do, and what your family life is like.

People really want to get to know someone and just having the polished, professional story is not going to cut it in today’s authentic, transparent atmosphere.

One of the benefits of having points in your story about your hobbies, what you love to do, where you live, your pets, and your family life is that it builds affinity.

Affinity is a way for people to bond and connect with you.

For example…
If I posted on my blog that I love to snow and water ski, the people that love to ski are going to bond with me. If I mention that I’m from Memphis, Tennessee, people from the South will feel bonded.

People like to have commonalities with people they do business with.

Make sure your story includes lots of those touch points that can help people feel connected to you.

Another thing you want to consider doing is not just having a written story. Include pictures…and not just professional head-shots! Consider putting pictures of your pets, of your family, of you doing your hobbies, etc.

Also consider making a video because there is no better way to get to know someone online than through video.


Through video people can see your mannerisms. For me, in my videos, you can see that I like to talk with my hands, and hear my Southern accent. It’s a way to make the internet a little more friendly, a little less scary and a little more real…because that is what people are looking for.

Consider having a story that is multi-dimensional so that they can read it, see it in pictures, and watch it through video.

When you do this, you’re going to boost your KLT (Know, Like and Trust) factor.

What do you think? Leave a comment below and feel free to share this post with someone you care about!