Who knew that a teeny, tiny panini shop on a nondescript side street in Florence, Italy had cracked the code to becoming the #1 restaurant on TripAdvisor and dominating their niche.
Check it out, this is super cool:
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Thanks for reading, watching and contributing! :-)
Cheering you on to massive success,
good video……what it takes to build a business
Thanks Pete :-) Glad you enjoyed it!
Looks like they choose the exact Customer they wanted: all those people in line looked alike in age and ability to have a good time just standing in line. And you two fit right in.
I also liked that you chose to use your experience at the shop as a training for us. Good work. Thanks,
This place is one of the top places I want to go and now so is this Panini cafe. Great message and great reminder to give our customers an amazing experience:)
Today I ate at a small eatery. The staff greeted their customers by name. I commented that few businesses seem to make that effort nowadays. She replied with a smile, “I hope to see you again so I can call you by name too”. I am treated okay by most small businesses, but rarely do I walk out raving about the wonderful experience I just had. It takes so little effort to add some pizzaz to a business transaction! I am trying to be a better customer as well and thank the person at the cash register for something – attitude, efficiency, or just a great smile – and hope I have helped make their day better.
Time and time again I have not returned to a business place due to poor customer service. My No 1 tip wherever I have worked has always been to give the best customer experience, it is what will make your business thrive far better then a fancy logo!
Listened to Darren Hardy interview Anne Sweeney Chief of Disney/ABC yesterday… She says of Brand…that it’s all about the relationship with your customer…engaging and giving value…Disney/ABC is thriving. Offering consistent, meaningful, engaging products or services will keep your customer coming back to do business with you.
Great video! Short and sweet and getting the point through!
Natasha,
Good companies like that are scattered across the world. The challenge is to put all the pieces together and ‘be’ the brand.
Right on Darryl!