Branding 101: How to Be #1 In Your Niche

Who knew that a teeny, tiny panini shop on a nondescript side street in Florence, Italy had cracked the code to becoming the #1 restaurant on TripAdvisor and dominating their niche.

Check it out, this is super cool:

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I LOVE hearing from you, so leave a comment and join in the conversation! Give us an example of an awesome experience you’ve had with a company that left you ready to buy again?

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Thanks for reading, watching and contributing! :-)

Cheering you on to massive success,


  1. Looks like they choose the exact Customer they wanted: all those people in line looked alike in age and ability to have a good time just standing in line. And you two fit right in.

    I also liked that you chose to use your experience at the shop as a training for us. Good work. Thanks,
    Chuck Ferguson recently posted…Hello world!My Profile

  2. Today I ate at a small eatery. The staff greeted their customers by name. I commented that few businesses seem to make that effort nowadays. She replied with a smile, “I hope to see you again so I can call you by name too”. I am treated okay by most small businesses, but rarely do I walk out raving about the wonderful experience I just had. It takes so little effort to add some pizzaz to a business transaction! I am trying to be a better customer as well and thank the person at the cash register for something – attitude, efficiency, or just a great smile – and hope I have helped make their day better.

  3. Time and time again I have not returned to a business place due to poor customer service. My No 1 tip wherever I have worked has always been to give the best customer experience, it is what will make your business thrive far better then a fancy logo!

  4. Listened to Darren Hardy interview Anne Sweeney Chief of Disney/ABC yesterday… She says of Brand…that it’s all about the relationship with your customer…engaging and giving value…Disney/ABC is thriving. Offering consistent, meaningful, engaging products or services will keep your customer coming back to do business with you.
    Pat Campbell recently posted…Challenges…What You Can Take Away From Them?My Profile

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