When Being Authentic Isn’t All It’s Cracked Up To Be…

It seems like everywhere you turn people are telling you to be authentic and that you need to build a brand around the real you.

But what happens if you don’t like who you are?
…or the way you look?
…or the way you sound?
…or the educational level you’ve completed?
…or the results you’ve gotten?

What happens when you’re just plain SCARED to be authentic and build a brand around YOU because you feel like you just might not be good enough or that people won’t like the REAL you?

You see, I know what it’s like to feel that you’re just not good “enough” to put yourself out there. I’ve struggled with those feelings of inadequacy for most of my life.

I know how it feels to be surrounded by competitors who are gorgeous “picture perfect” models with their AH-MAZING pictures posed perfectly in front of back drops around the world…with their movie production-quality videos, and their seemingly picture perfect brand.

And you know what….having competitors like that can make an ordinary person super intimidated to put themselves out there and share their message with the world. So if that’s you, don’t worry—you’re not alone.
How do I know anything about this?

Well, for the past 7 years I’ve been carrying around an extra 60 pounds and I’ve been embarrassed and insecure about that pretty much every single day. I grew up hating my appearance, and I’m ashamed to say that I almost didn’t launch my signature program back in 2012 because I thought I wasn’t good enough.

I was terrified that people wouldn’t like me or my message…I had nightmares that when I launched my program that crickets would be chirping. (That totally didn’t happen by the way…)

You see, right before my launch, a fellow entrepreneur who was the “picture perfect” model (skinny, outgoing, crazy successful) was launching her program the exact. same. week. as mine. I worried about how my program was going to be a flop because my launch videos looked ugly compared to hers. I got so upset that my husband had to forbid me from opening another one of her emails or watching another one of her videos. (boy am I glad he did!)
My point in telling you all of this is that being authentic in your business can be just plain scary. All of the insecurities you have about yourself and your business come bubbling up to the surface.

You wonder if you’re READY to put yourself out there. (or should you just study a little bit more first)?
You wonder if your niche is the right one (because you think that your business will totally flop if you pick the wrong niche, so days, weeks and months go by and no decision is made).

You wonder if you need to lose a few more pounds before you shoot that first video or get your headshot…or you decide to help a few more “free” clients before you finally put that payment button on your website.
You can’t help but think and re-think about the program you put together and how it probably needs just a FEW more tweaks, and then you’ll launch it.

But here’s the thing I learned…people you don’t even know yet are waiting on your to put yourself and your message out into the world. You aren’t serving yourself or anyone else hiding behind that computer screen.
I was FAR from perfect when I launched my signature program, but I made a ton of sales. Within the first week people were telling me that my program changed their life! I remember one client commenting to me that I gave her the clarity she needed in her business, that no one else was able to give her.

What I discovered through that process was that there were people that NEEDED me, and I had an obligation to get over myself, and put my message out there. It was far better to take imperfect action, than none at all.
Look, you don’t have to be perfect. Your products or services don’t have to be perfect. Your website doesn’t have to be perfect.

Ok? You just have to be yourself…and yes, be AUTHENTIC!

But there are THREE things that are super important, that a lot of people totally miss when it comes to be authentic.

1. You Have To Get Your Message In Front Of The Right People.

You need to make sure that what you’re putting out there to the world is going to resonate with a very specific audience of people that 1) you like to serve and 2) are willing and able to pay you for your products and services.
There’s no point in laying it all out there to a group of people who aren’t going to appreciate YOU for the amazing person that you are and pay you what you’re worth.
2. You Still Have to Position Yourself In An Attractive Way.

I’m not talking about physical appearance. What I mean is that you have to keep in mind the type of person your audience wants to do business with. I’ve seen far too many people putting themselves out there so openly that their “About Me” page looks more like a visit to the therapist.

It’s important to share, but not “over-share”- if you’ve had struggles in you life, make sure to share how they relate to the value you’re offering to the marketplace. Remember, you are trying to not only build trust and rapport…but you’re trying to make sales too!
3. Being Authentic Is Not Enough.

Just because you’re authentic, doesn’t mean that you’re going to be successful in business. Being authentic will absolutely help you attract prospects to your business and convert them into sales, but you need a plan to build your authentic brand that’s specifically designed to help you to attract the right audience, and convert them into buyers and eventually brand evangelists.
If you’re like most people I’ve met, you’re probably a little overwhelmed when it comes to building your brand online. Lucky for you though…I’ve got a plan that I’ve been using for the past 6 years to help business owners just like you to define, build & monetize their authentic brand and I’ll be sharing it on a complimentary web class! I would love to you to come and join me on this game-changing webinar!

If you’re ready to fulfill your purpose and start getting your message out to the world in a big way, here’s the link to register: http://natashahazlett.com/authentic

Would You Like Some Cheese With That Whine?

Whine, whine, whine whine whine.

It’s a new year and what do I hear? Whining!

“I’m not getting enough leads in my business.”

“My paid advertising isn’t working.”

“I lost a sale.”

You know what?

You can make excuses or you can make money. But you can’t do both.

This self-pity has got to stop!

If you can’t afford to do paid advertising, you’ve got 2 options:

  1. Get another side job and put the money toward paid advertising.
  2. Bust your butt doing free strategies.

If you are serious about your business you need start finding solutions and quit making excuses.

Entrepreneurs are solution-providers. You can’t sit around whining and complaining about why stuff isn’t going right for you.

Do what you need to do to get the results that you want.

If you are looking for solutions and not looking for excuses, you will get the results that you want in your business this year.

The Ultimate Freedom

Want to know that ultimate freedom of all-time is?

On August 1st, 2012 I was able to walk into my boss’s office and quite my full-time job as a practicing attorney.

Over the past several years, I’ve really enjoyed working with my husband Rich in our business from home. I have loved living the laptop lifestyle where we could go to Europe for 3 weeks. Where I could sit on a rooftop in Florence, sipping on an amazing mai tai while working in our business.

It was amazing being able to travel home for 3 weeks at a time (anytime we wanted) to spend time with our family members.

Of course, having the income that comes along with owning your own business and being successful in that was great too.

But what I’ve discovered is what I think is the ultimate freedom.

That is time freedom.

I want to share with you when it was that I discovered that it was time freedom that meant the absolute most to me.

Just a couple months ago, my daughter, who was 4 months old at the time, had a swollen, red baby toe.

I looked at it and discovered that there was a hair wrapped around it!

I got the hair off but I wasn’t sure that I had gotten it all.

So, Rich rushed us to the emergency room.

As we were there, I was able to tend to the baby and make sure she was okay. Everything was fine.

When we got home, I looked at Rich and said, “All I want to do for the rest of the day is hold her.” He said, “Ok, just do it.”

It was in the moment that I realized that time-freedom was the most precious, precious thing that I’ve achieved by following my dreams and passions and building my own business and personal brand online.

I was able to be there with my little girl when she needed me most. I didn’t have to go and ask my boss for time off. I didn’t have to rush back to the office.

I know that the entrepreneurial journey is hard.

I know that there are lots of ups and downs.

I know that you’ve questioned, “Is it even worth it?”

I am here to tell you that it is absolutely worth it.

You should be going for your goals.

I want you to experience not only financial freedom but more importantly, the time freedom that comes with being your own boss and designing a life that you love.

What Is The Secret To Success?

Are you ready to learn the secret to success?

I have seen people searching high and low for the secret to success.

They buy tons of courses and coaching all in an effort to discover the secret to success.

Are you ready?

The secret to success is…

There is no secret.

Really.

There is no secret.

You may be thinking, “Well, there’s no secret to success but I have to be super talented. I have to have an innate ability. I have to have some magical superpowers. I have to be born with a certain skill or a certain persona to be successful.”

Nothing could be further from the truth.

You are good enough to be successful. You can do whatever it is that you put your mind to.

You may need to acquire a skill set and learn new things in order to achieve your goals, but rest assured that you really can do whatever it is that you put your mind to.

So go and decide what you want to do. Figure out what skills are needed. Then hire a coach or mentor and start taking action!

And that’s the real secret to success!

Cool Tool Alert: GoToMeeting and GoToWebinar

I have been using this for years and years.

It’s my web-conferencing and webinar software all-in-one.

It is GoToMeeting and GoToWebinar (they are owned by the same company).

There are many imitators and other software options out there.

GoToMeeting and GoToWebinar have never failed me.

First, about GoToMeeting:

If you are doing one-on-one coaching coaching calls, it is so, so helpful. You can easily record your calls (which is a huge value to your clients). It also allows you to share your screen or do video chat.

Also, you can allow everyone to talk at the same time if you’d like.

Next, GoToWebinar:

It is hands-down the absolute best webinar software out there. They have different packages depending on how may attendees you expect at your webinar. They also offer a 30 day free trial.

Go here to try it out. (Not an affiliate link.)

It does cost more than some others, but you really do get what you pay for. You need to especially keep this in mind if you are making sales on your webinars. You need to know that the tool is going to work!

When you are looking for a tool as important as meeting and webinar software, you need to make sure that you are getting the very best.